Privacy Policy

 

YOUR PRIVACY MATTERS TO US. PLEASE REVIEW THIS PRIVACY POLICY TO UNDERSTAND THE INFORMATION THAT MIFINE COLLECTS FROM YOU AND HOW WE USE IT.

BY USING OUR SERVICES, YOU CONSENT TO THE COLLECTION, USE, AND TRANSFER OF YOUR INFORMATION AS OUTLINED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY PART OF THIS POLICY, PLEASE DO NOT USE OUR SERVICES.

 

This policy aims to inform you about how MiFine Brands Inc., along with its subsidiaries and affiliates (collectively referred to as "MiFine Brands," "we," or "us"), collects, uses, and protects the information you provide on this website. This policy applies to this website and all other MiFine Brands websites unless otherwise specified. Some MiFine Brands websites may have additional policies that complement this one. We encourage you to read this policy as well as any supplementary policies on MiFine Brands websites. In case of any discrepancies between this policy and the terms outlined in any supplementary policy, the terms of the supplementary policy will prevail for the respective website.

 

1. Collection of Personal Information

When you visit any MiFine Brands website, you can generally do so without disclosing any personal information. However, there may be instances where we request personal data from you. For example, we may conduct online surveys to gain insights into the preferences and profiles of our visitors.

 

We may also ask for personal information when you register for updates about our products and services, download software, subscribe to a newsletter, or submit an inquiry. In these cases, the personal information requested typically includes your title, first and last name, mailing address, email address, and, when applicable, certain billing and credit card details necessary for processing payments.

 

Furthermore, we may provide options for you to share additional information, such as your birthday, anniversary dates, household size and composition, and preferred retailers. This information is intended to enhance your experience and keep you informed about our products and services. Even if you choose not to provide the requested information, you can still browse most of the MiFine Brands website; however, you may not have access to certain features, offers, and services.

 

2. Orders

As mentioned earlier, when you place an order for a product or service, we will need your name, email address, mailing address, credit card number, and expiration date. This personal information is essential for processing and fulfilling your order, sending you order or shipping confirmations, and notifying you about your order status. All transactions conducted online with MiFine Brands take place on a secure server that encrypts your credit card information to protect it from unauthorized access.

 

3. MiFine Brands Mailings/Marketing Communications

If you provide us with personal information and choose to join a specific company's email list, we will add you to that company's list to receive emails about product/service updates, special offers, significant announcements, and new products and services from that company, as well as from other subsidiaries and affiliates of MiFine Brands. The personal information you provide will also be shared internally with our subsidiaries and affiliates. If you prefer not to receive email updates or other marketing communications from that particular company or any MiFine Brands subsidiaries and affiliates, please reach out to us at the opt-out email address provided below.

 

4. Sharing and Use of Personal Information

Any personal information you provide may be used solely for marketing and promotional purposes by MiFine Brands. Except as outlined in this policy, MiFine Brands does not rent, sell, or otherwise share your personal information entered on this site with third parties without your consent, unless required by law or disclosed during the information collection process. If you do consent to share your information with third-party companies, we may share your details with them for products and services that you might find interesting. These companies may then reach out to you directly with personalized offers, product samples, or to solicit your feedback on products and programs they believe may appeal to you.

 

5. Special Cases

MiFine Brands reserves the right to disclose user information in exceptional circumstances, where we believe such disclosure is necessary to identify, contact, or take legal action against individuals who may be causing harm or interfering (intentionally or unintentionally) with our rights, the rights of other MiFine Brands website users, or anyone else who may be at risk due to such actions. We may share personal information without prior notice to you in response to a subpoena, when we believe in good faith that the law mandates it, or to respond to an emergency situation. Additionally, personal information may be disclosed as part of a merger or acquisition process.

 

6. Transfer of Personal Information

Depending on your location, your personal information may be transferred to another country for storage and processing. When transferring personal data, we utilize commercially reasonable efforts to ensure that this information is handled in compliance with all relevant data protection laws.

 

7. Cookies and IP Tracking

This website may utilize cookies for administration purposes. If you prefer not to use cookies, you can configure your browser to refuse them; however, this may limit or disable certain features of the MiFine Brands website.

 

We may also collect and use your IP address or domain name for internal traffic monitoring and capacity management, as well as website administration. No personal information is captured; we only track usage patterns from various users in order to enhance our service and content based on aggregated or statistical analysis of website traffic.

 

8. Other Analytic Tools

We might employ Google Analytics and other analytical tools to collect aggregate, non-identifiable information. These tools help us understand which pages users visit, the products they view, the devices they use, and their geographical locations. Additionally, we utilize Customer Relationship Management (CRM) tools as part of our CRM program to register users on our website and gain insights into the content they browse and the products that interest them, which helps us in ranking and marketing efforts.

 

9. Do-Not-Track

At present, (i) other parties (such as third-party advertising networks and analytics providers) may not collect personal information about your online activities over time and across different websites when you use our website or services; and (ii) we do not respond to or take any specific actions in relation to Do-Not-Track signals or other similar mechanisms regarding the collection of personally identifiable information about an individual’s online activities over time and across third-party websites or services.

 

10. Policies for Children

In general, our websites are not intended for children under 13 years of age, and we do not knowingly collect information from such children. MiFine Brands encourages parents and guardians to actively monitor and participate in their children's online activities. However, certain websites may specifically target children, and in those instances, the applicable privacy policy will indicate this. We will make commercially reasonable efforts to comply with all relevant laws designed to protect children, including the Children's Online Privacy Protection Act (COPPA) of 1998. Unless you are visiting a website intended for children, users under the age of 13 should not submit any information to this site, and they are prohibited from registering for newsletters, clubs, or activities. Furthermore, users under 18 years of age are not permitted to make purchases or enter contests, except where specifically aimed at children. Where appropriate, MiFine Brands may request confirmation of your age to ensure compliance with these policies.

 

11. Linked Sites

Please note that this website may contain links to third-party websites. These linked sites are not operated or controlled by MiFine Brands, and we are not responsible for the content, privacy practices, or any activities associated with any linked site or any link found on a linked site.

 

12. Changes to the Privacy Policy

MiFine Brands reserves the right to modify or update this policy or any other policy or practice at any time. Individuals who have provided us with personal information will receive reasonable notice of material changes to this policy. We also encourage you to periodically review this policy for any updates, as indicated by the effective date below. Any changes will take effect immediately upon posting on the MiFine Brands website. Your continued use of this website after any modifications have been posted means that you accept the revised terms.

 

13. Changes to Your Personal Information

If you have any questions regarding this policy or our related practices, or if you wish to review, update, or delete any personal information we have collected about you, we will make every effort to address your inquiries and assist you in correcting, updating, or removing the relevant personal data as requested. In such cases, please contact us using the information provided below.

 

Ethics and Compliance Team

 

Additionally, if you would like your email address removed from our database, please send an email to info@mifine.com with "Remove" typed in the subject line.

 

Effective Date: This policy is effective as of June 1, 2024.